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Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
My journey into photography is a highly visual story about slipping into madness. In this post, I've outlined all pivotal moments so far.
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.
The bar for content quality has risen. The long tail theory still holds up for books, but not for mediocre corporate B2B content.
Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.
Jerry Silfwer is an awarded PR consultant and spin doctor based in Stockholm, Sweden. He is also a popular speaker on inbound marketing, social media, and corporate creativity.
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