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In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
When the world's most powerful person speaks, it makes sense to listen carefully.
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
In the absence of a god or of gods by definition, we're left with complex human belief-systems. And these belief-systems are real, for sure.
A psychologically intense cat versus mouse drama in a confined space — often in real time while battling the countdown timer.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.