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Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of the coronavirus, this is not a good strategy.
How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.
You might hate office politics — and that is understandable. Still, you could turn office politics into a valuable communication skill. Quick Links"I hate office politics, just let me do my job!"1....
Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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