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Quick LinksMarket research isn't always the best idea.No-one likes a subservient and slimy eye-servant.Investing in the wrong audience is rather stupid.People aren't experts at what they really want. Market research isn't always the best...
Quick LinksNot all influencers are equal creators.Using four influencer tiers instead of five.Primary metrics must be useful for brands.A job for industry organisations to fill in the gaps. Not all influencers are equal creators.
When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.
A brand website should be an online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.
Sentience, conscious autonomy, might be less about computational prowess and more about biological limitations that we must learn to mimic through technology.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.