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My 10th Cision PR Influencer Award nomination is a milestone. I celebrate a decade of rewarding and challenging PR work on two continents.
Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.
The leaves are falling. As strange as it may sound, I always feel born again in the autumn. I love the colours, the crisp air. Perfect for photography.
Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.
Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.