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Social media this and social media that. People are still struggling with their feeds. Bots. Filter bubbles. Echo chambers. Cyber bullying. Online trolls. Online mobs. Online hate. Polarisation. Fake news. Conspiracy theories. Propaganda. Alternative facts. Cyber terrorism. Brandcallers. Spam. Ad...
Effectivity, efficiency, productivity, quality, quantity, reach, impact, engagement, conversion, bounce, churn, loyalty, acquisition, retention, satisfaction, discovery, activation etc. All of these are interesting in public relations. And in marketing too, of course. And in business as well. But I'm mostly...
Before becoming a father, I knew that I would love my child more than anything else. As follows, I figured that everything else would be downgraded by exactly one pinhole on the love-scale. I was wrong. Something else happened. When I...
There's much controversy surrounding human sexuality. Too much sex, sex in the wrong way, sex with the wrong person, sex with the wrong gender, sex with the wrong race, sex for the wrong reasons — and the list just...
I get hung up on words sometimes. Like belief and hope. To me, these words are related, but far from the same. And it's this difference that rubs me the wrong way when it comes to religion. Contrary to what many...
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Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.