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To succeed with thought leadership as a PR strategy, you must seek the role of a servant, a challenging position for anyone in a position of superiority.
What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
Good PR vs. bad PR doesn't have to be so complicated. This simple matrix will help you keep things straight.
I've been supporting leading officials in the Pirate Party of Sweden with actionable PR advice to help coordinate their campaigns. Now, It's time to log off.
I'm so impressed with Red Bull's The Art of Flight. So much talent has gone into both the physical camera work and the post production.
Avatar of Jerry Silfwer
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.