Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.
Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?
Will there be superbrands also in the future? Will we see the Facebook’s, the Amazon’s, the Apple’s, or the Google’s in a future where the total brand experience will be more personal and digital than ever before? It’s a reasonable...
How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.
Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.