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Here you’ll find all Doctor Spin’s articles on public relations, issues management, and media manipulation.

The Digital Playbook for Politicians: 14 Essential Behaviours to Adopt Today

A playbook for modern politicians aiming for "digital first".

Your CSR is Boring: A Good Cause is No Match for a Misrepresented Minority

Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

Press Releases (We Hate)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.

One Very Happy Customer: An Altruistic Concept for Better Public Relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
A cool young woman in black shades looking over her shoulder in neon lights.

Spin Doctor Movies to Watch

Fancy a movie marathon with spin doctor movies? Here's a tight list for all you propagandists and public relations professionals.
What is public relations? This is the definition of PR expert Doctor Spin (Jerry Silfwer).

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
Jerry Silfwer is an awarded PR consultant and spin doctor based in Stockholm, Sweden. He is also a popular speaker on inbound marketing, social media, and corporate creativity.
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