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Here you’ll find all Doctor Spin’s articles on public relations, issues management, and media manipulation.

Stoic Philosophy for Public Relations — Pitching Wisdom, Courage, Justice, and Temperance

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.

The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today

A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?

Your CSR is Boring — A Mainstream Cause is No Match for a Misrepresented...

Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

Press Releases (We Love to Hate)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.

One Very Happy Customer — An Altruistic Concept for Better Public Relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
A cool young woman in black shades looking over her shoulder in neon lights.

Spin Doctor Movies to Watch

Fancy a movie marathon with spin doctor movies? Here's a tight list for all you propagandists and public relations professionals.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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