Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
Good PR doesn't have to be so complicated. Here's a matrix to keep things straight — and to keep away from bad PR.
During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.