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Here you’ll find all Doctor Spin’s articles on persuasion techniques, media logic, and mass media theories.

A green forest seen through a pair of brown glasses.

The Media Curse of the Bell Curve — How Real News Become Fake News...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

Programmatic Brainwashing — The Scary Art of Micro-Targeting Individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
A shadowy silhouette of a person behind a frosted glass screen.

The Death of Kitty Genovese — Why the News Media Must Keep Transparent Online...

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

How to Fight Populism — Why Poisonous Ideologies Must Be Suffocated Early

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
video

12 Simple and Useful Psychology Tricks

An animated video to showcase 12 psychology tricks to persuade others. It's valuable to know and practice these techniques to make yourself more immune to persuasion attempts by others.

The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

Alternative Facts and the Science Behind What People Believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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