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Persuasion

Here you’ll find all Doctor Spin’s articles on persuasion theories, persuasion techniques, and propaganda.

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12 Psychology Tricks

An animated video to showcase 12 psychology tricks to persuade others. It's valuable to know and practice these techniques to make yourself more immune to persuasion attempts by others.

How to Persuade Anyone of Anything: Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

Alternative Facts and the Science Behind What People Believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
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Subconscious Persuasion

An animated video on various subconscious persuasion techniques.

11 Evil Leadership Hacks

The dark secrets of leadership that no-one talks about.

The Value Pyramid

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
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How to Spot a Lie

Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception -- and she argues honesty is a value worth preserving.
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The Ice-Cream Argument

Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?
Jerry Silfwer is an awarded PR consultant and spin doctor based in Stockholm, Sweden. He is also a popular speaker on inbound marketing, social media, and corporate creativity.
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