Home Strategy

Strategy

Here you’ll find all Doctor Spin’s articles on branding, strategic communication, and social media strategies.

The New Modus Operandi for Public Relations Professionals — Creativity as the Differentiator

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

Critical Mass in Social Media — How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...
Data Warehouse

Get a Data Warehouse Now — The Basic First Step for any Data-Driven PR...

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Taking on a Stupid Majority — The Most Efficient Underdog PR Strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

The Follower Contract

There's an invisible contract between a brand and its social following.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
2,306FansLike
10,114FollowersFollow
2,552FollowersFollow
16,251FollowersFollow

MOST POPULAR