The Follower Contract

There's an invisible contract between a brand and its social following.

Instagram Strategies (for Businesses)

How do you get real Instagram followers for your business? Here you'll find those few strategies that actually work.

Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.

The Secret Sauce for Social Media Sharing

Social media sharing follows a different media logic. Make sure to never underestimate the sheer power of social media narcissism.
Facebook page updates

How Many Facebook Updates per Day is Optimal?

How often should you post to your Facebook page? Actually, it's not a fixed number, but more of an algorithmic wave-ride.
Jerry Silfwer is an awarded PR consultant and spin doctor based in Stockholm, Sweden. He is also a popular speaker on inbound marketing, social media, and corporate creativity.
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