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“It doesn’t say” — The legendary IBM commercial

This is the legendary IBM ad from 1997.

I’m posting this just because I recently stumbled across it on Youtube and i remember this ad like it was yesterday. I was 18 years old when this ran and I, like many others before me, were beginning to realise that this internet thing was going to change everything. Fast-forward a decade to 2007, and you could’ve done the same ad where someone says, “It says here that we should be on social media.” Fast-forward another decade to 2017 and we could replace “internet” and “social media” with… yes, with what?

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Jerry Silfwer
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.

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