In storytelling, some things just work.

Therefore, yours truly have done some research and collected the different storytelling elements in one place, including a basic infographic.

The Storytelling Elements

10 storytelling elements.

The storytelling elements:

1. The Contract
In the very beginning, you have to make a promise. Will this be violent? Scary? Fun? Tense? Dramatic?

2. The Pull
Provide context to pull the audience into your story.

3. The Incident
The event that sets everything in motion. Should occur early and keep the story moving forward.

4. The Reveal
Allow your characters to learn what the story is really about — and what’s at stake.

5. Point of No Return
The forces of good are faced with an impossible decision that concerns fear, safety, love, hate, revenge, or despair.

6. Anti-Climax
Sorry, but you must allow the forces of evil to have an epic win.

7. All-Is-Lost Moment
The moment where all is lost. You must portray the deepest despair for the forces of good.

8. News of Hope
A possibility for a side character to shine. A light that shines into the total darkness of the moment.

9. Climax
The shit hits the fan and the good puts everything at risk but and overcomes — despite impossible odds.

10. The Pay-Off
Public displays of relief and happiness, love, and forgiveness. We also learn that the hero has evolved.

Photo by Kyle Loftus on Unsplash.

Updated: Want to see these storytelling elements applied to an actual story? Check out Storytelling for Jedi Masters!

Leave a Reply

4 Comment threads
2 Thread replies
Most reacted comment
Hottest comment thread
3 Comment authors
Doctor SpinMsJunsuAnna Olsson Recent comment authors

This site uses Akismet to reduce spam. Learn how your comment data is processed.

newest oldest most voted
Notify of

[…] basic storytelling; not only do you need a strong enemy, you must accept a hero’s journey. You can’t expect people to trust or respect you if you don’t put your brand in harms […]


[…] written about storytelling elements1 before, but how about the over-arching structure of a good story? Well, it turns out that there are […]


Hi! Can you give us examples from a well known story or a few stories? Think it might be helpful, thanks!

Anna Olsson
Anna Olsson

Hej! Jag länkade till det här inlägget från min sammanfattning av session jag hade igår. Tack för att du var med och delade med dig av dina erfarenheter!