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A fond farewell of the press release

Is this a fond farewell of the press release?

As a respectable PR blogger, I felt that it is my professional duty to share this music video by and Elasticity.

I sort of feel that Beastie Boys themselves hadn’t done this better.

So, is this goodbye then? Have press releases been killing us softly one too many times now? If it isn’t, you can always take a swing at my press release template.

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Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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