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Case study: Pink ponies

All case videos sound the same.

Case in point — the pink ponies case study. The sarcastic — yet at the same time sweet! — tonality in this video is on point.

Avatar of Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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