Like any other profession, a little extra creativity will go a long way. Especially in public relations. But where does creativity come from? How does creativity work? And how does one become more creative?
I’ve obsessed about these questions my whole PR career. While I, like most of us, can be creative on occasion, the trick is to be able to bring out the magic at any time.
Here you’ll find my articles in search for techniques, practices, and mindsets on how to increase creativity.
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