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Storytelling & Writing

Here you’ll find all Doctor Spin’s articles on storytelling elements, character development, and narrative analysis.

We Love Long Stories — Debunking the Minification of Media Myth

The minification of the media landscape might be a formating illusion. We do in fact love long stories.
The Platitude Sickness — The Trash of Corporate Speak

The Platitude Sickness — The Garbage of Corporate Speak

How can you avoid becoming one of those lazy content marketers who are saturating their content with platitudes?

Storytelling for Jedi Masters

Star Wars is just a perfect example of classic storytelling.
How to Improve Your Storytelling (in Less than 15 Minutes)

How to Improve Your Storytelling (in Less than 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.
10 Storytelling Elements

10 Storytelling Elements

Some storytelling elements just keep coming back, again and again. Well, here they are.
33 Strange Swedish Idioms in English

33 Strange Swedish Idioms in English

As a Swede working in New York, I say strange things. Here's a list of Swedish idioms and proverbs translated into English.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.