This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.
Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.
The minification of the media landscape might be a formating illusion. We do in fact love long stories.
How can you avoid becoming a lazy corporate communication professional with a serious case of the platitude sickness?
Star Wars is just a perfect example of classic storytelling.