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Storytelling & Writing

Here you’ll find all Doctor Spin’s articles on storytelling elements, character development, and narrative analysis.

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.
Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.
The minification of the media landscape might be a formating illusion. We do in fact love long stories.
How can you avoid becoming a lazy corporate communication professional with a serious case of the platitude sickness?
Star Wars is just a perfect example of classic storytelling.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.