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The AI News Anchor in China

The AI News Anchor in China

Are we transitioning from fake news to deepfake news?

China is testing out the use of an AI news anchor.

Well, this escalated quickly.

So, the Chinese government has found a way to cut costs and add speed to their news broadcasting by using a virtual news anchor modeled on a human.

Personally, I wouldn’t characterise this as ‘artificial intelligence’ per se. It’s rather a virtual puppet running on text inputs and some advanced machine learning algorithms. But that’s sort of besides the point in this case.

Some will argue that they would rather have their news delivered by a real person, but as the technology for AI news anchors matures, there’s nothing to say that each and every one of us will have different virtual news anchors in our feeds based on our unique individual traits, behaviours, and preferences.

In China, they’ll might experiment with tailoring the news reporting according to their recently implemented social credit system.

Black Mirror, anyone?

Besides the implications of state-run news reporting in totalitarian states, there’s no denying that these deepfake technologies might be something that we’ll have to get used to in the future.


Avatar of Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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