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Inbound Communications

Here you’ll find all Doctor Spin’s articles on inbound communications, landing pages, and lead magnets.

Most popular:

The priming wheel for email autoresponders
The inbound marketing paradigm
Why small numbers matter in marketing

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I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.
Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.