In the last decade, content marketing has grown into a profession in its own right, but the idea of producing editorial content outside of news organisations has long traditions in the PR industry.
For PR professionals all over the world, it’s revolutionary that organisations are able to communicate directly with their online audiences and thus becoming less dependent on third-party mass media readers, listeners, and viewers.
Still, these online brand audiences must be earned:
Producing relevant and noteworthy editorial content is a challenge for journalists and it’s no lesser challenge for organisations. While organisations might be able to compete in terms of resources, sorting out great stories, that are also business-relevant, is never easy.
Organisations ready to commit long-term to earning a loyal online audience via content marketing will surely reap the rewards for a long time to come.
Spin for the win,