Why self-assessment of business data is mostly a bad idea

All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.

How to create a data-driven marketing strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

Get a data warehouse — yesterday

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

How to build a viral loop (using mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

How we raised $100,000 in 10 days on Kickstarter

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

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