Blog PostsHeadline optimisation with Wordpress

Headline optimisation with WordPress

Your first headline is probably not the best one.

Updated: The mentioned WordPress plugin is no longer available from the developer! I suggest trying the WordPress plugin Title Experiments Free instead.

I love WordPress, I seriously do.

According to web legend and WP-founder Matt Mullenweg, the open source CMS powers 20% of all websites on the web. Now, I don’t usually write about plugins, but this particular one has helped me learn more about which headlines works and which doesn’t. Don’t get me wrong; I’ve been writing all my life, but hearts and minds tend to be moving targets.

If you’re a PR professional and a Wordpress-lover — then you should check out this powerful plugin.

WordPress Plugin: KingSumo Headlines

Remember my post on Facebook’s organic reach? Well, actually I posted four different headlines for that article. The plugin KingSumo Headlines makes it look like this:

My first attempt at a headline was also the worst.

As you can see, I’m focusing my headlines around the SEO phrase organic reach for facebook and the KingSumo Headlines plugin allows me to experiment with variations — in this case, four variations. An algorithm then calculates how successful each headline is based on actual traffic behaviours.

Headline number 1 in the example above is performing the worst. Headline number 3 is performing the best (+292,3%). And this is the way it often works:

The first headline that comes to mind isn’t necessarily the best one.

The plugin makes it so much easier to write better headlines. Imagine how much valuable engagement that can be harvested long-term with the optimizing capabilities of a simple plugin like this. KingSumo Headlines starts at $99 and is available for download here (no affiliate-link).

Photo by Nathan Dumlao on Unsplash.

Which is your favourite WordPress plugin? Please share in the comments.


Avatar of Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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