Blog PostsA community manager's job description

A community manager’s job description

What exactly falls “under the jurisdiction” of community management?

‘Community Manager’ is an increasingly popular job title.

I think of the community manager (also known as social media manager) as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone.

It’s an important job, to put it mildly.

So, what exactly falls “under the jurisdiction” of the community manager?

I’ve outlined several typical responsibilities here:

I would suggest that these scopes of work are amongst the most important in public relations for most types of companies.

So, I would recommend to either a) look for talented social media naturals to hire or b) train your existing team in the fine art of community management.

The community manager appreciation day

Many community managers I talk to, tend to have this one thing in common. They often feel under-appreciated. No wonder the profession has their own day every 4th Monday of January — the Community Manager Appreciation Day.

Bonus resource: The follower contract

The Follower Contract

Dear brand,

  • Yes, I’m now following you. Congratulations (to you).
  • I followed you based on what you’ve demonstrated in the past, so don’t be surprised if I’ll stop engaging (or unfollow) if you do other stuff.
  • You now have my permission to provide me with the type of content that first attracted me to your brand.
  • Any potential involvement on my part will be determined by me, the follower, on a future case-by-case basis.
  • My follow is not a ‘payment’ for your past accomplishments; my follow is an ‘advance payment’ for what I’m expecting from you in the future.
  • It would be best if you always presupposed that I’m interested in myself and my friends first and then, maybe, in your brand.
  • Until we part ways, I expect you to be crystal clear about my potential involvement in your cause.

    Best regards,
    Your new follower

    Learn more about follower contracts.

Bonus resource: The Supermensch tonality

The Supermensch tonality for brands

An organisation is the total sum of all its coworkers. Imagine taking the best traits from and each and every one and combine them into one voice — the Supermensch. How would such a Supermensch reply to a tough question?

  • Bravery. A Supermensch would never shy away from a tough question — he or she would take pride in being held accountable.
  • Integrity. A Supermensch would never allow bullies to just push them around. He or she would stand up for itself and others.
  • Humility. A Supermensch would be comfortable with the simple fact that no-one can have everything completely figured out.

    Learn more about the Supermensch tonality.

Photo by Borna Bevanda on Unsplash.


Avatar of Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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