‘Community Manager’ is an increasingly popular job title.
I think of the community manager (also known as social media manager) as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone.
It’s an important job, to put it mildly.
So, what exactly falls “under the jurisdiction” of the community manager?
I’ve outlined several typical responsibilities here:
I would suggest that these scopes of work are amongst the most important in public relations for most types of companies.
So, I would recommend to either a) look for talented social media naturals to hire or b) train your existing team in the fine art of community management.
The community manager appreciation day
Many community managers I talk to, tend to have this one thing in common. They often feel under-appreciated. No wonder the profession has their own day every 4th Monday of January — the Community Manager Appreciation Day.