I love this simple yet powerful inbound marketing strategy.
Build content skyscrapers to poach social engagement and search volumes:
It’s as if someone built the tallest skyscraper around and you simply decide to build a taller one right next to them. By doing so, you should get the most part of the already existing social media engagement and search volumes.
In setting out to build a content skyscraper, you also get a good idea of what it actually takes to succeed with content marketing in your chosen niche. It also works well together with the surround strategy and the production of content themes and deep content.
For more on this content marketing strategy, see How content themes works — and why you should use them.