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Here you’ll find all Doctor Spin’s articles on digital communication, social media, and online marketing.

The Caffè Latte Content Strategy — How to Delight Followers with Actionable Servings

The Caffè Latte Content Strategy — How to Delight Followers with Actionable Servings

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?
The Slight Edge in Inbound Marketing

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Viral Loops (or the Subtle Art of Incentivising Social Media Sharing)

Viral Loops (or the Subtle Art of Incentivising Social Media Sharing)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.
Why Small Numbers Matter in Inbound Marketing

Why Small Numbers Matter in Inbound Marketing

The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.
Build Content Skyscrapers: The Architecture of Inbound Marketing

Build Content Skyscrapers: The Architecture of Inbound Marketing

Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
Tinitell team on Kickstarter.

Kickstarter Case Study — How We Raised $100,000 in 10 Days

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.
Snapchat for Grown Ups

Snapchat for Grown Ups

With Snapchat, you can just "snap away" and not be too concerned with quality, since you're not adding anything to a stored public profile.
The Community Manager — A Job Description

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Content Themes für Alle

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
When I Created a Free 28 Day Email Course

I Created a Free 28 Day Email Course — Here’s What Happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
Facebook Zero — Judgement Day for Community Managers

Facebook Zero — Judgement Day for Community Managers

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."