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Content Communications

Here you’ll find all Doctor Spin’s articles on content marketing, content strategy, and content promotion.

What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!
When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.
When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?
Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.