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Influencer Communications

Here you’ll find all Doctor Spin’s articles on influencer marketing, influencer outreach, and influencer mapping.

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.
Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!
Examples of how to write blogger outreach emails that will get influencers interested in your pitch.
Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
Apply the honeymoon outreach technique and increase your influencer marketing success rate.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.