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Influencer Marketing

Here you’ll find all Doctor Spin’s articles on influencer marketing, influencer outreach, and influencer mapping.

The Magic Middle — The Nash Equilibrium of Influencer Marketing

The Magic Middle — The Nash Equilibrium of Influencer Marketing

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
The Honeymoon Outreach

The Honeymoon Outreach

Apply the honeymoon outreach technique and increase your influencer marketing success rate.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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