Home Digital Marketing Social Media Marketing

Social Media Marketing

Here you’ll find all Doctor Spin’s articles on Facebook, Instagram, Snapchat, Pinterest, and other social networks.

The Community Manager — A Job Description

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Facebook Zero — Judgement Day for Community Managers

Facebook Zero — Judgement Day for Community Managers

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
17 Cool Brand Tweets

17 Cool Brand Tweets

A collection of cool brand tweets. Maybe it's time for your brand to go outside of your Twitter comfort zone, too?
Dark Social — The Social Sharing We Can’t See

Dark Social — The Social Sharing We Can’t See

How much is shared via email, messaging apps, and closed forums? According to Alexis Madrigal at the Atlantic, quite a lot.
How to Scale Social Media Marketing

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.

The Clever Pinterest Virus

I clicked an image ad because I wanted to know who would be repinning such a pointless item. And - boom! - suddenly the Pinterest virus ended up on one of my boards as well.

How to Waste Your Budget on Social Media Marketing

Lots of companies waste money on social media marketing — despite good intentions. Which pitfalls could you avoid?