What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
A collection of cool brand tweets. Maybe it's time for your brand to go outside of your Twitter comfort zone, too?
How much is shared via email, messaging apps, and closed forums? According to Alexis Madrigal at the Atlantic, quite a lot.
Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
I clicked an image ad because I wanted to know who would be repinning such a pointless item. And - boom! - suddenly the Pinterest virus ended up on one of my boards as well.
Lots of companies waste money on social media marketing — despite good intentions. Which pitfalls could you avoid?