Daily Insights

by Jerry Silfwer

Loose now, win later

Imagine a bunch of kids deciding on having a race with soapbox cars. They agree on a deadline and they get to building. One kid gets an ambitious idea — "why not build a super-fast engine!" Since the kid doesn't actually know anything about engines, he starts thinking and drawing sketching how to actually construct an engine. Needless to say, there are a lots...

Contrarianism

I like contrarian thinkers — also when they're wrong. To always take the intellectual route less traveled is hazardous. Chances are that that road is less traveled for good reason. From a statistical perspective, contrarian thinking is just risky. But that's what I love about contrarian thinkers. So, they're exploring ways of reasoning about various challenges that are wrong sometimes. After all, everyone can't always be wrong...

Easy street strategy

I don't have any science to back this up and this line of thinking is still under development. But I think that this is important, so I'll just throw this idea out anyway: Most new strategies are difficult to implement — for whatever reasons, really. But a few new strategies are just a breeze. These rare strategies just fits from the start. They make everyone involved...

Your social media brain

Social media this and social media that. People are still struggling with their feeds. Bots. Filter bubbles. Echo chambers. Cyber bullying. Online trolls. Online mobs. Online hate. Polarisation. Fake news. Conspiracy theories. Propaganda. Alternative facts. Cyber terrorism. Brandcallers. Spam. Ad fraud. Fraud in general. Alt-right. Alt-left. Government surveillance. The copyright mafia. Deplatforming. Cancel culture. Techlash. The splinternet. Social media fakers. Screen time for kids. Violent...

Cycle times

Effectivity, efficiency, productivity, quality, quantity, reach, impact, engagement, conversion, bounce, churn, loyalty, acquisition, retention, satisfaction, discovery, activation etc. All of these are interesting in public relations. And in marketing too, of course. And in business as well. But I'm mostly interested in cycle times right now. In a wired world, cycle times is to digital strategy what compound interest is to financial growth.

Becoming a father

Before becoming a father, I knew that I would love my child more than anything else. As follows, I figured that everything else would be downgraded by exactly one pinhole on the love-scale. I was wrong. Something else happened. When I became a father, my heart grew bigger. Not just for my son, but for everything else that I already loved. Love, I realized, is a...

Great sex, man

There's much controversy surrounding human sexuality. Too much sex, sex in the wrong way, sex with the wrong person, sex with the wrong gender, sex with the wrong race, sex for the wrong reasons — and the list just goes on. Some religious people even go so far as to swear it off completely. I think it's the other way around. I worry about people who are...

Belief vs. hope

I get hung up on words sometimes. Like belief and hope. To me, these words are related, but far from the same. And it's this difference that rubs me the wrong way when it comes to religion. Contrary to what many religious debate partners have assumed about me over the years, I don't mind being open to the possibility of there being supernatural dimensions outside the...

Adding beauty

"Done is better than perfect," they say. It's the idea that while we might strive for perfection, we should at the same time be comfortable with giving up as soon as we hit that "good enough" sweet spot. I reject the whole premise. "Good enough" isn't good enough. Rather than seeking some arbitrary point along the road towards perfection, we should strive to add beauty instead. Since beauty...

Inspiration

I have nothing against inspiration per se. Inspiration gives me a boost of energy, it gets my creative juices flowing. It's nice! But, as is the case with many nice things, inspiration can be addictive. Because if you can't do what you'd like to do without it, then you're in trouble. Instead of searching everywhere for inspiration, learn how to do extraordinary things without it.