Cycle times

Effectivity, efficiency, productivity, quality, quantity, reach, impact, engagement, conversion, bounce, churn, loyalty, acquisition, retention, satisfaction, discovery, activation etc.

All of these are interesting in public relations. And in marketing too, of course. And in business as well.

But I’m mostly interested in cycle times right now.

In a wired world, cycle times is to digital strategy what compound interest is to financial growth.