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Epic Milestones

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The world’s first crowdsourced racing team for electric bikes

Here’s the news: Annie Seel is onboard as the number one driver for the Morris Motorcycles Racing Team 2010.

Don’t know who Annie Seel is?
And Morris-Motorcycles-say-what?

About Annie. She has completed 15 desert races. Ever heard of the Paris-Dakar desert race — the toughest desert motor race in the world? Annie has finished three of those. Oh, and by the way, she has the female world record of racing a motorcycle up the north face of Mount Everest.

Broken bones can’t force her off the track. “No-one remembers a coward,” is her motto.

So, ok. Annie Seel is a baddass. But what about Morris Motorcycles?

Well, I’m a team member. I haven’t chosen a title yet, but I’m thinking along the lines of simply Public Relations Manager. Or Playlist Manager, perhaps? I probably should mention that I have zero experience in racing. Not many of the team members have. You think that this sounds like a joke?

Oh, and by the way — we are specifically talking about racing electrical motorcycles.

Well, it’s not a joke. The team is a crowdsourcing effort with Swedish social media influencer Morris Packer as the initiator. Being a motorcycle enthusiast himself, Packer thought that it was a shame that his love and hobby was polluting the planet. A couple of tweets later and he had the initial funding from over 100 team members in support of his ambition to race electric motorcycles.

Can a bunch of friends and geeks really make this happen? Well, it didn’t look good there for a while. But as we passed the point of no return, we’re still in the running of entering the team drivers — amongst others the abovementioned Annie Seel — into an actual emission-free TT Grand Prix.

Time will tell. And any project that includes electrical motorcycles are too cool to be ignored.

Update: During 2010, the team raced in TTXGP (Time Trial Xtreme Grand Prix), open only for emission-free motorcycles. Via a sixth finish in TTXGP UK 2010, Annie Seel secured a spot in the TTXGP UEM World Finals in Albacete, Spain — where she also finished in sixth place. The company filed for bankruptcy in 2013.

Photo by Harley-Davidson on Unsplash.

crowdsourced racing | Epic Milestones | Doctor Spin
Jerry Silfwerhttps://doctorspin.org/
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.