Blog PostsThe Einstein Factor

The Einstein Factor

My favourite and most gifted non-fiction book of all time.

einstein factor | Reading List | Doctor Spin
Be smart. Or smarter.

This is my favourite non-fiction book, hands-down.

I’m very much in love with The Einstein Factor — A Proven New Method for Increasing Your Intelligence by Win Wenger and Richard Poe. It’s a crazy (in a good way) little book that pre-dates much of our knowledge of neuroplasticity. Due to its lack of academic credentials and pseudo-scientific tonality, I think, this book never made it onto any bestseller-lists and it’s largely forgotten today. But it is a fascinating read for anyone experimenting with lifehacking and mental abilities.

Doctor Spin’s Notes

Image Streaming

Increase your creativity by allowing your brain to manifest a stream of images while in a semi-meditative state and follow-up with a physical feedback loop (like note-taking). This creates a better connection between your ancient subconscious reptile brain and your aware conscious mind.


While taking notes, don’t just write down useful information. Instead, write down whatever comes to mind (the more bizarre, the better). This practice will override your inner censor and speed up your learning curve.

Model Thinking

Based on the Raikov Effect (telling people under deep hypnosis that they have certain abilities sometimes makes them significantly better at those abilities), you can during meditation use various techniques to model your thinking to increase certain targeted skills.

The Oxygen Factor

The rhythm of our thoughts mirror the rhythm of our breathing. By holding your breath by swimming longer and longer distances under water will allow you to better your physiological capability to oxygenate your brain and thus hold on to complex thoughts for longer.

The Genius Meme

Extraordinary abilities seems to behave much like memes. For some reasons, people who change the world tend to arise in close proximity to one another, like during the Renaissance. Example: For long, it was thought humanly impossible to run an English mile under four minutes, but as soon as someone demonstrated that it was possible, many more soon followed. The lesson? Choose your memes.

Doctor Spin’s Take

The Good Stuff

First, it’s hilariously different and bold. Second, I’ve actually tried most of the methods and techniques described in this book. And for me — they worked. Now, that doesn’t mean anything scientifically, but still. I actually credit unlocking most of my creative capabilities to this book.

The Bad Stuff

The lack of sufficient scientific backing is a problem, for sure. Hardly anyone had ever heard of neuroplasticity at the time when this book was first published. This doesn’t make this book wrong, but it does at times border on pseudoscience.

Photo by Ugur Peker on Unsplash.


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Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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