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The world’s first crowdsourced racing team for electric bikes

Here’s the news: Annie Seel is onboard as the number one driver for the Morris Motorcycles Racing Team 2010.

Don’t know who Annie Seel is?
And Morris-Motorcycles-say-what?

About Annie. She has completed 15 desert races. Ever heard of the Paris-Dakar desert race — the toughest desert motor race in the world? Annie has finished three of those. Oh, and by the way, she has the female world record of racing a motorcycle up the north face of Mount Everest.

Broken bones can’t force her off the track. “No-one remembers a coward,” is her motto.

So, ok. Annie Seel is a baddass. But what about Morris Motorcycles?

Well, I’m a team member. I haven’t chosen a title yet, but I’m thinking along the lines of simply Public Relations Manager. Or Playlist Manager, perhaps? I probably should mention that I have zero experience in racing. Not many of the team members have. You think that this sounds like a joke?

Oh, and by the way — we are specifically talking about racing electrical motorcycles.

Well, it’s not a joke. The team is a crowdsourcing effort with Swedish social media influencer Morris Packer as the initiator. Being a motorcycle enthusiast himself, Packer thought that it was a shame that his love and hobby was polluting the planet. A couple of tweets later and he had the initial funding from over 100 team members in support of his ambition to race electric motorcycles.

Can a bunch of friends and geeks really make this happen? Well, it didn’t look good there for a while. But as we passed the point of no return, we’re still in the running of entering the team drivers — amongst others the abovementioned Annie Seel — into an actual emission-free TT Grand Prix.

Time will tell. And any project that includes electrical motorcycles are too cool to be ignored.

Update: During 2010, the team raced in TTXGP (Time Trial Xtreme Grand Prix), open only for emission-free motorcycles. Via a sixth finish in TTXGP UK 2010, Annie Seel secured a spot in the TTXGP UEM World Finals in Albacete, Spain — where she also finished in sixth place. The company filed for bankruptcy in 2013.

Photo by Harley-Davidson on Unsplash.

Avatar of Jerry Silfwer
Jerry Silfwerhttps://doctorspin.org/
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.

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