Blog Posts Life Design Personal Milestones My first TEDx talk: "A Recipe for PR Success"

My first TEDx talk: “A Recipe for PR Success”

How do you succeed with public relations?

Since public relations is such a potent tool, I wanted to share my most powerful recipe for PR success with the TEDx audience. I wanted to talk about the importance of identifying a stupid majority to ensure your community’s engagement1.

I also talk about eggs and bacon for breakfast, torches of freedom, and why rock stars sometimes get naked.

A recipe for PR success

About my TEDx talk:

How do you scale social relationships in business? Online spin doctor and PR expert Jerry Silfwer explain why relationships are key for growing your business and why brands must target a stupid majority to attract the active support of a smart minority.

Working out of both New York and Stockholm, Jerry has helped numerous world-renown brands and startups to activate their fans online. […] In his talk, Jerry will reveal why we must stop obsessing over big reach numbers in marketing and PR, and instead uncover the power of small numbers.

This talk was given at TEDxÖstersund. All you dedicated professionals who helped organise this event — thank you so much for putting it together! I enjoyed the experience immensely (and it goes onto my epic year list, for sure), and I feel proud to have been invited to speak. Also, a big thank you also goes out to the fine folks at Mid Sweden University who appointed me Alumni of the Month (article in Swedish) in September 2016.

Photo by Matthias Wagner on Unsplash.

Recipe for PR Success.
“What if you upset someone? Well, what if you don’t?”


  1. Mark Twain said it best: “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.”
Avatar of Jerry Silfwer
Jerry Silfwer
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.

Read this next

The Pirate Party — An epilogue

I've been supporting leading officials in the Pirate Party of Sweden with actionable PR advice to help coordinate their campaigns. Now, It's time to log off.