Time for my annual review.

In this post, I’ll do my best to answer these three questions1:

  1. What went well this year?
  2. What didn’t go so well this year?
  3. What am I working toward?

Here we go:

1. What Went Well this Year?

Better at photography. Since wifey’s into photography, I’ve decided to share her interest. It’s a great way to spend time outdoors, it’s a creative pursuit, and it involves technology, software, and social media. I’ve done quite a lot of studying up on the subject and the more I learn, the better I get (which isn’t always the case). I’m not a “great photographer” by any stretch, but I’m getting to the point where I at least start to know what the heck I’m doing. I at least feel like I’ve gotten past mount stupid!

Time with my son, Jack. I’ve been able to spend a lot of quality time with my son due to wifey’s odd work hours. It feels like it’s been incredibly valuable for both of us.

Career change. I felt like my professional learning curve stalled, so I had to take action and do something different for a while. So, I abandoned my otherwise cherished life as a freelancer to pursue another entrepreneurial challenge together with others. In the processes I learned tons of video production and programmatic advertising, two otherwise weak spots in my professional toolbox.

Supporting my wife’s career. Wifey works as a television host for a daily live format on Swedish crime. She’s remarkable, I think, and I’m proud to have been prioritising her career over mine during this year. And it hasn’t been a sacrifice; it has rather been incredibly rewarding to support her in her professional development.

2. What Didn’t Go So Well this Year?

Finding inspiration and a new mission in life. Throughout the year, I wasn’t able to figure out my place in life. Maybe I’ve experienced an early onset mid-life crisis? I had difficulties updating in my own social media channels simply because I had a hard time believing why anyone would care about my life and what I had to say. And I started second-guessing my motivations for having a “personal brand” — who am I trying to impress and why?

Entrepreneurial stress. Building a brand is great fun, but most of the administrative work that goes with it is mind-numbing. And starting a brand new agency (with a new direction) with four senior consultants require a lot of new business from day one to cover all expenses. It takes a lot of energy, for sure.

3. What am I Working Toward?

Getting back into health. Sadly, I came out of 2017 in worse shape (both mentally and physically) than I entered into it. The number one priority in 2018 will to take measures to take better care of myself. I want to live a long and healthy life together with my wife and son, so I’m working on quite a few serious steps to get my personal priorities in order.

Figure out how to spend the next half of my life. My inner drive is a large part of who I am and I’m just completely lost without it. If this is a mid-life crisis, it can’t last forever anyway, right? I’m still an intelligent individual with many unique skills and I do believe that my best professional years in life are still ahead of me.

Photo by STIL on Unsplash.


  1. The format is inspired by James Clear’s annual reviews.