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Skills & Habits

Here you’ll find all Doctor Spin’s articles on useful public relations skills, psychology hacks, and productive habits.

Bell Pottinger’s Non-Apology — A Masterclass in How Not to Apologise

11 Evil Leadership Hacks

The dark secrets of leadership that no-one talks about.
How to Sell (for People who Hate Selling)

How to Sell (for People who Hate Selling)

Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.
Apocalypse Survival for PR Pros

Zombie Apocalypse Survival Skills for Public Relations Professionals

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?

How to Spot a Lie

Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception -- and she argues honesty is a value worth preserving.
Career Advice for Young PR Professionals

Career Advice for Young PR Professionals

My no. 1 career advice is to learn how to write well, and how to write well fast.
The Best Creativity Hack

How I Skyrocketed My Creativity with a Life-Changing Habit

I used to hate brainstorming sessions, so I studied how creativity works in the brain and developed a process based on physical feedback to improve.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.