Social Objects in PR

Social objects matter in PR — getting people to talk with each other about strategically chosen topics is a cornerstone in modern PR.

Social Media is Not Evil — We Are

New media companies like Google and Facebook are powerful, but that doesn't make them evil. Paradoxically, they're too good for us to handle.

The Useful Idiot Syndrome

By overcompensating to signal our personal moral value, we might be acting like useful idiots for those who doesn't support our agenda.

The Social Media Brain

Your social media brain is under a lot of pressure. But a single fact still remains: Your brain — your responsibility.

Level 5 communication — why good is the enemy of great

Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.

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