The Social Media Brain

Blame whatever — as long as you start with yourself.

Your social media brain is under a lot of pressure.

Social media this and social media that. Social media has been around for quite a while now, but many still struggle with their feeds (“filter failure”) — and their emotional reactions.

  • Bots.
  • Filter bubbles.
  • Echo chambers.
  • Cyber bullying.
  • Online trolls.
  • Troll farms.
  • Online mobs.
  • Online hate.
  • Algorithmic polarisation.
  • Election tampering.
  • Fake news.
  • Conspiracy theories.
  • Propaganda.
  • Alternative facts.
  • Cyber terrorism.
  • Brandcallers.
  • Spam.
  • Ad fraud.
  • Well, any fraud in general.
  • Alt-right crazies and their identity politics.
  • Alt-left crazies and their identity politics.
  • Unchecked PC culture.
  • Government surveillance.
  • The copyright mafia.
  • Deplatforming.
  • Cancel culture.
  • Techlash.
  • The splinternet.
  • Social media fakers.
  • Fake followers.
  • Buying followers.
  • Fear of screen time.
  • Ultra-violence in porn.
  • Deepfake videos.

Problems, too, adapt.

Now, I don’t know how much you or I can influence any of the above. But I do know that you control where you decide to direct your attention.

Social media this and social media that, yes. But a single fact still remains:

Your social media brain — your responsibility.

Cover photo by Jerry Silfwer (Prints/Instagram)


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Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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