7 Ways to Dominate Office Politics

You might hate office politics and that is understandable. Still, that perspective might be holding you back. Instead, you should make it a powerful skill.

Commercial persuasion and how to protect your brain

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.

Programmatic brainwashing: How to micro-target individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

The word-of-mouth tipping point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

How To Be Persuasive

How to be more persuasive? It requires careful preparations, active listening — and understanding the cost of compliance for everyone involved.

Spin for the win,