The Useful Idiot Syndrome

By overcompensating to signal our personal moral value, we might be acting like useful idiots for those who doesn't support our agenda.

The Baader-Meinhof phenomenon

Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.

“I’m quitting social media”

Max Read tells us why he’s quitting social media in light of reading The Twittering Machine by Richard Seymour. He’s witty, cool — and wrong.

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Survivorship Bias — Abraham Wald and the WWII Airplanes

Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.

Spin for the win,