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Here you’ll find all Doctor Spin’s articles on persuasion techniques, media logic, and mass media theories.

Why the Climate Debate Desperately Needs a New Narrative

Why the Climate Debate Desperately Needs a New Narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.

How Natural Selection Actually Works

Collaboration and communication are potent evolutionary strategies for natural selection. But somehow, lots of people seem to overlook this.

The PR Phenomenon Greta Thunberg

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
Increasing Efficiency by Creating an Illusion of Scarcity

Increasing Efficiency by Creating an Illusion of Scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.
How I Want to Pay for News (and Why No-One Wants to Take My Money)

How I Want to Pay for News (and Why No-One Wants to Take My...

My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.
A green forest seen through a pair of brown glasses.

The Media Curse of the Bell Curve — How Real News Become Fake News...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
Programmatic Brainwashing — The Scary Art of Micro-Targeting Individuals

Programmatic Brainwashing — The Scary Art of Micro-Targeting Individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
A shadowy silhouette of a person behind a frosted glass screen.

The Death of Kitty Genovese — Why the News Media Must Keep Transparent Online...

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.
How to Fight Populism — Why Poisonous Ideologies Must Be Suffocated Early

How to Fight Populism — Why Poisonous Ideologies Must Be Suffocated Early

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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Top 5 Media Science Articles