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Media Science

Here you’ll find all Doctor Spin’s articles on persuasion techniques, media logic, and mass media theories.

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.
Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.
In the absence of a god or of gods by definition, we're left with complex human belief-systems. And these belief-systems are real, for sure.
Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.
Collaboration and communication are potent evolutionary strategies for natural selection. But somehow, lots of people seem to overlook this.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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