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Media Science

Here you’ll find all Doctor Spin’s articles on persuasion techniques, media logic, and mass media theories.

Why the Climate Debate Desperately Needs a New Narrative

Why the Climate Debate Desperately Needs a New Narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.

How Natural Selection Actually Works

Collaboration and communication are potent evolutionary strategies for natural selection. But somehow, lots of people seem to overlook this.

The PR Phenomenon Greta Thunberg

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
Increasing Efficiency by Creating an Illusion of Scarcity

Increasing Efficiency by Creating an Illusion of Scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.
How I Want to Pay for News (and Why No-One Wants to Take My Money)

How I Want to Pay for News (and Why No-One Wants to Take My...

My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.
A green forest seen through a pair of brown glasses.

The Media Curse of the Bell Curve — How Real News Become Fake News...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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