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Media Science

Here you’ll find all Doctor Spin’s articles on persuasion techniques, media logic, and mass media theories.

Elisabeth Noelle-Neumann's well-documented theory on the spiral of silence (1974) explains why fear of isolation might serve the emergence of populism.
We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.
The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.
Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.