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Market-Driven Journalism

Here you’ll find all Doctor Spin’s articles on mass media reporting and the evolution of journalism.

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.
My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.
Public relations and journalism as disciplines are far apart. How do you define the difference between public relations and journalism?
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.