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Media Logic & Media Theory

Here you’ll find all Doctor Spin’s articles on media logic, media theories, and the media landscape.

Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
Paid, Owned, Earned — and Borrowed Media

Paid, Owned, Earned — and Borrowed Media

The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.
Media Logic is Dead, Long Live Media Logic

Media Logic is Dead, Long Live Media Logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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