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Media Logic & Media Theory

Here you’ll find all Doctor Spin’s articles on media logic, media theories, and the media landscape.

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.
While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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