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Persuasion & Propaganda

Here you’ll find all Doctor Spin’s articles on persuasion theories, persuasion techniques, and propaganda.

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.