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Persuasion & Propaganda

Here you’ll find all Doctor Spin’s articles on persuasion theories, persuasion techniques, and propaganda.

How to Fight Populism — Why Poisonous Ideologies Must Be Suffocated Early

How to Fight Populism — Why Poisonous Ideologies Must Be Suffocated Early

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
Alternative Facts and the Science Behind What People Believe

Alternative Facts and the Science Behind What People Believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.

The Art of Subconscious Persuasion

An animated video on various subconscious persuasion techniques.
The Value Pyramid

The Value Pyramid

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.

The Ice-Cream Argument in ‘Thank You for Smoking’

Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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