The new spin. Public relations used to be mostly about getting publicity and managing the news. Now, brands connect directly with their publics to build their own loyal brand audiences.
How many true fans does your brand have?
I'm a freelancing senior adviser and I help companies and organisations with digital strategy and public relations. This blog is my online basecamp. You're welcome to take a load off, get your bearings, and prepare before heading out for the summit.
Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.