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The bar for content quality has risen. The long tail theory still holds up for books, but not for mediocre corporate B2B content.
Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.
My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.
Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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