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What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
Good PR doesn't have to be so complicated. Here's a matrix to keep things straight — and to keep away from bad PR.
What difference did we make? I've been involved in the Pirate Party of Sweden to support leading politicians with actionable advice and to help coordinate our online campaigns. But then, the time came for...
My no. 1 career advice is to learn how to write well, and how to write well fast.
It's outlandish and eccentric. Many of its claims lack sufficient evidence. But despite all of its shortcomings, the methods have worked for me.
Looking for public relations jobs? Discover how to prepare yourself for a successful career in the public relations industry.
I used to hate brainstorming sessions, so I studied how creativity works in the brain and developed a process based on physical feedback to improve.
Some tweets are just worth saving.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.