Spin's PR Blog | Doctor Spin

Online Trends

My favourite Instagram accounts

These are my favourite Instagram accounts to follow. Mostly nature photography, but also some street- and lifestyle photography. They're all master editors!

Online Trends

My favourite Youtube channels

These are my favourite Youtube channels to follow. Find them here in no particular order.

Content Marketing

I was blogging before, during, and long after it was cool

Blogging, at least for me, have always meant something beyond personal branding, content marketing, and online revenue streams.

Media Issues & Politics

Social media isn’t evil — it’s on us

New media companies like Google and Facebook are powerful, but that doesn't make them evil. Paradoxically, they're too good for us to handle.

Publicity Work

How to come up with good PR ideas

As PR professionals, we must come up with good PR ideas all the time. If you're stuck on ideas, then you can use this easy-to-use idea generation tool.

The Rabbit Hole

What taking an identity test taught me about myself

Two years ago, I took the most researched and well-documented identity test, the Big Five Aspects Scale. Here's what I've learnt about myself since.

Cultural Trends

PR and the industrial revolution

For PR to one day move beyond the industrial revolution is in itself not a failure — it's an accomplishment.

Social Networks

Social media algorithms and how they rule our lives

We all know how social media algorithms work, right? Well, there's a lot about them that we don't know — especially when it comes to their filters.

Content Marketing

Doctor Spin’s SEO method

I often suggest a non-standard SEO method to my clients. With useful and noteworthy content on your website, the website will attract returning visitors.

Publicity Work

A squirrel is just a rat with better public relations

"A squirrel is just a rat with better PR." All hail Buzzfeed's Nathan W. Pyle for making an awesome comic strip out of it.

PR Industry

Types of PR paper

I have to share xkdc's Types of PR paper for, you know, reasons. Also, Randall Munroe is a genius obviously.

Passion for Gear

Lynk & Co — an interesting car ownership concept coming to Sweden

The Chinese company that bought Swedish Volvo has created a new car brand, Lynk & Co. And it's now launching in Sweden.

Behavioral Psychology

The useful idiot syndrome

By overcompensating to signal our personal moral value, we might be acting like useful idiots for those who doesn't support our agenda.

Brain Fuel

Unsolicited advice

After nearly two decades of consulting, I've learnt that it's a bad idea to splash valuable but unsolicited advice far and wide.

Corporate Comms

Why you should never use the word “unique” in your PR copy

Many PR professionals, who honestly should know better, still cling to the word "unique" — even to the point of fiercely defending its use.

Passion for Gear

My home office setup — the C19 edition

Like most of us white collar workers, with the Covid-19 pandemic taking it's time to go away, I've been upping my home office setup with some new gear.

Publicity Work

How to write a PR pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.

Goals & Lifestyle

Loose now, win later

A lost race isn’t necessary a bad start. Winning and loosing aren't mutually exclusive.

Management Strategy

The easy street strategy

I'm always on the lookout for the easy street strategy. Granted, I don't have any science to back this up and my thoughts on the...

Digital Strategy

Deplatforming as a public relations strategy

In digital strategy, deplatforming is one of the most aggressive tools that an organization can utilize. When should a platform owner deplatform someone?

PR Industry

The best PR quotes

If you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It's something of an unwritten law, I think.

Corporate Comms

Stakeholders in public relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

Marketing Strategy

Your marketing analysis is probably quite stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

Goals & Lifestyle

My 2020 annual review

Time for my 2020 annual review. In this post, I'll do my best to answer these three questions:This format is inspired by James Clear's annual...

Comms Strategy

5 communication strategies that will be successful in 2021

Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.