Spin's PR Blog | Doctor Spin

Media Relations

How to write a PR pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.

Digital Strategy

Deplatforming from a public relations perspective

Jerry Silfwer

In digital strategy, deplatforming is one of the most aggressive tools that an organization can utilize. When should a platform owner deplatform someone?

Brain Fuel

The best PR quotes

Jerry Silfwer

If you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It's something of an unwritten law, I think.

Corporate Comms

Stakeholders in public relations

Jerry Silfwer

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

Marketing Strategy

Yes, your marketing analysis is probably stupid

Jerry Silfwer

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

Goals & Lifestyle

My 2020 annual review

Jerry Silfwer

Time for my 2020 annual review. In this post, I'll do my best to answer these three questions:This format is inspired by James Clear's annual...

Comms Strategy

5 communication strategies that will be successful in 2021

Jerry Silfwer

Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.

The Rabbit Hole

18 months of Sudoku

Jerry Silfwer

From knowing next to nothing about sudoku, after 18 months, I now know lots of things that I never even knew there was to know about this beautiful puzzle.

Online Trends

The splinternet — mankind’s fight over the internet

Jerry Silfwer

The splinternet is the idea that the internet “splinters” into several different internets that aren’t connected to each other in any meaningful way.

Media Relations

The Four Seasons Total Landscaping press conference is PR history

Jerry Silfwer

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Community Management

Is your brand alone?

Jerry Silfwer

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

Personal Milestones

CEO of KIX Communication Index

Jerry Silfwer

As of November 2020, Jerry Silfwer is entering the role of CEO at KIX Communication Index. KIX measures communication maturity in organisations scientifically.

Personal Milestones

10 years, 10 Cision PR Influencer Award nominations

Jerry Silfwer

My 10th Cision PR Influencer Award nomination is a milestone. I celebrate a decade of rewarding and challenging PR work on two continents.

Comms Strategy

Level 5 communication — why good is the enemy of great

Jerry Silfwer

Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.

DSLR Photography

The leaves are falling

Jerry Silfwer

The leaves are falling. As strange as it may sound, I always feel born again in the autumn. I love the colours, the crisp air. Perfect for photography.

Behavioral Psychology

The Baader-Meinhof phenomenon

Jerry Silfwer

Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.

Business Trends

5 powerful PR trends for 2021

Jerry Silfwer

Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.

DSLR Photography

A photowalk in September

Jerry Silfwer

You can almost always take a photowalk. I’m learning that a photowalk can fix most things in life. You just grab your camera and you go out.

Influencer Marketing

Influencer marketing is a-changing — are you ready?

Jerry Silfwer

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.

Comms Strategy

Unique selling points are powerful — but should be used with care

Jerry Silfwer

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

Comms Strategy

Coworker advocacy by adjusting the corporate narrative

Jerry Silfwer

Ensuring coworker advocacy is easier said than done. Getting colleagues to appreciate and engage in corporate communication has always been a tall order.

Brain Fuel

I’m a science-fictionist — a complete political framework

Jerry Silfwer

If I had to put a political label on myself, I’d call myself a science-fictionist. You should be totally free to be smart, but not totally free to be stupid.

Behavioral Psychology

“I’m quitting social media”

Jerry Silfwer

"I’m quitting social media.” Yes, it can certainly feel like that sometimes. The other day, I stumbled upon the article Going Postal — A psychoanalytic reading...

Goals & Lifestyle

The ikigai self-test

Jerry Silfwer

Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this ikigai self-test to evaluate the direction of your life.

Gear for Life Designers

Custom Vostok Amphibian 20ATM dive watch

Jerry Silfwer

This Vostok Amphibian 20ATM dive watch is modified and sold exclusively by Swedish Vostok enthusiast Bo Jarnhäll.