Spin's PR Blog | Doctor Spin

The useful idiot syndrome

By overcompensating to signal our personal moral value, we might be acting like useful idiots for those who doesn't support our agenda.

Brain Fuel

Unsolicited advice

After nearly two decades of consulting, I've learnt that it's a bad idea to splash valuable but unsolicited advice far and wide.

Corporate Comms

Why you should never use the word “unique” in PR

Many PR professionals, who honestly should know better, still cling to the word "unique" — even to the point of fiercely defending its use.

Passion for Gear

My home office setup

I wanted to share my home office setup. Like most of us white collar workers, with the Covid-19 pandemic taking it's time to go away,...

Media Relations

How to write a PR pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.

Goals & Lifestyle

Loose now, win later

A lost race isn't necessary a bad start. Imagine a bunch of kids deciding on having a race with soapbox cars. They agree on a...

Digital Strategy

Deplatforming as a public relations strategy

In digital strategy, deplatforming is one of the most aggressive tools that an organization can utilize. When should a platform owner deplatform someone?

Brain Fuel

The best PR quotes

If you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It's something of an unwritten law, I think.

Corporate Comms

Stakeholders in public relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

Marketing Strategy

Your marketing analysis is probably quite stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

Goals & Lifestyle

My 2020 annual review

Time for my 2020 annual review. In this post, I'll do my best to answer these three questions:This format is inspired by James Clear's annual...

Comms Strategy

5 communication strategies that will be successful in 2021

Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.

The Rabbit Hole

18 months of Sudoku

From knowing next to nothing about sudoku, after 18 months, I now know lots of things that I never even knew there was to know about this beautiful puzzle.

Online Trends

The splinternet — mankind’s fight over the internet

The splinternet is the idea that the internet “splinters” into several different internets that aren’t connected to each other in any meaningful way.

Media Relations

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Community Management

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

Personal Milestones

CEO of KIX Communication Index

As of November 2020, Jerry Silfwer is entering the role of CEO at KIX Communication Index. KIX measures communication maturity in organisations scientifically.

Personal Milestones

10 years, 10 Cision PR Influencer Award nominations

My 10th Cision PR Influencer Award nomination is a milestone. I celebrate a decade of rewarding and challenging PR work on two continents.

Comms Strategy

Level 5 communication — why good is the enemy of great

Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.

DSLR Photography

The leaves are falling

The leaves are falling. As strange as it may sound, I always feel born again in the autumn. I love the colours, the crisp air. Perfect for photography.

Behavioral Psychology

The Baader-Meinhof phenomenon

Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.

Business Trends

5 powerful PR trends for 2021

Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.

DSLR Photography

A photowalk in September

You can almost always take a photowalk. I’m learning that a photowalk can fix most things in life. You just grab your camera and you go out.

Influencer Marketing

Influencer marketing is a-changing — are you ready?

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.

Comms Strategy

Unique selling points are powerful — but should be used with care

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.