The Public Relations Blog

Community Management

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

Zero true fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

The super-happy customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one super-happy customer.

A community manager’s job description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

How to deal with online trolls

Here's how to deal with online trolls who are messing around with your company, whether in social media, comment sections, or forums.

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