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Corporate Comms

Here you’ll find all Doctor Spin’s articles on business communication and internal communications.

Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill. It's corporate cringe.
As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?
Many organisations have difficulties with getting remote work to work. The typical strategy is to focus on technical solutions. However, there are better ways to make remote work — work.1. Remote work is...
In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.