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Corporate Comms

Here you’ll find all Doctor Spin’s articles on business communication and internal communications.

In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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