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Corporate Comms

Here you’ll find all Doctor Spin’s articles on business communication and internal communications.

Your CSR is Boring — Why You’re Probably Picking the Wrong Fights

Your CSR is Boring — Why You’re Probably Picking the Wrong Fights

Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.
One Very Happy Customer — An Altruistic Concept for Better Public Relations

One Very Happy Customer — An Altruistic Concept for Better Public Relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
PR for Startups

PR for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
A crowded subway car where everyone is staring at their cell phones.

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Finding Publics (not Target Groups)

Finding Publics (not Target Groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
Common Public Relations Objectives for Businesses and Organisations

Common Public Relations Objectives for Businesses and Organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.
Good PR vs. Bad PR

Good PR vs. Bad PR

Good PR doesn't have to be so complicated. Here's a matrix to keep things straight — and to keep away from bad PR.
Measuring Public Relations

Measuring Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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Top 5 Public Relations Articles